Welcome to Ane Publishers and Distributors__Use promo code 'ANE25' at checkout to get a 25% discount.
This textbook has been specially designed for MBA students of University of Delhi, Guru Gobind Singh Indraprastha University, and other leading universities across India. Its structure and content also make it highly valuable for BBA, B.Com (Hons.), and BA students. Serving as a single, comprehensive, and student-friendly resource, the book addresses diverse learning needs while maintaining a balance of conceptual clarity, mathematical precision, and practical relevance. Apart, the book integrates real-world applications, India based examples, and AI-enhanced visuals at suitable places, e.g., concept-based cartoons or illustrations making complex ideas easier to grasp and remember. In essence, this book bridges the gap between economic theory and managerial practice, enabling students not only to learn and enjoy economics, but also to connect economic ideas with real life and excel in their examinations.
Dr. Sant Kumar is a senior Assistant Professor at Vivekananda Institute of Professional Studies (VIPS), Guru Gobind Singh Indraprastha University. He holds Ph.D in
Economics, M.Phil (Economics), MA (Economics), PGDAST, M.Com, B.Com (Hons), and CA (Inter). He is an alumunus of University of Delhi, IGNOU, Banasthali Vidyapith,
and ICAI. His research and teaching interests include Microeconomics, Macroeconomics, Econometrics, Finance, Mathematics, Statistics, Taxation Laws, and
Philosophy of Science. His research papers have been published in reputed journals indexed in Scopus, Web of Science, ABDC, and UGC-CARE. He has also featured as a panelist on Gyan Darshan Channel, IGNOU, and TV 100 News Channel. His contributions have been recognized with numerous awards and honors, including formal appreciation from the late Prime Minister Atal Bihari Vajpayee and Warren Buffett. He is also a recipient of the G.C. Lagan Samman.
1. Introduction to Microeconomics 2. Managerial Economics 3. Fundamentals of Demand and Supply 4. Elasticity of Demand and Supply 5. Consumer Equilibrium and
its Approaches 6. Demand Forecasting and Applications 7. Production Theory 8. Cost Theory 9. Perfect Competition 10. Pure Monopoly 11. Monopolistic Competition
12. Oligopoly 13. Pricing Strategies In Practice 14. Market Failure, Theoretical Questions, Application Based Questions, References, Solution to Question Papers.
