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The Book on Research Methodology for Management describes basic concepts in Research essentially to be remembered and followed, in a research work, expressed in simple language with illustrations. As a Pre requisite for the introduction of the Fundamental principles of research and its significance, in the beginning of the book itself, Process of Research is explained in Thirteen chapters in the Part 1 of the book in an ON LINE Pattern for clarity of research terminology in the context of Areas of Application .Each chapter is provided with an Introductory Note and few suggested References which is an unique feature of this book. The procedures to be followed for Analysis and interpretation of research data are explained with number of live examples in Part 2 of the book enabling to identify the strategy for analysis by the researcher to continue the work in right direction. Models of Research Proposals are given in Part 3 of the book for guidance .The book contains Schematic charts for doing research, sample formats for data collection and a Glossary of Research terms commonly used during the research work, in Part 4.
The Book is prepared as a Self Study material for Researchers, Students, Teachers in Medical, Veterinary, Agriculture and Management and allied areas and is an output of rich experience in research and as a Felt need of a book on Fundamentals on the subject expressed by Researchers during the productive discussions from time to time.
Dr N Ravindranathan, M.Sc from Kerala University, PhD in Mathematical Sciences from Cochin University of Science and Technology Retired from Kerala Agricultural University, Trissur as HOD (Quantitative Methods) From College of Cooperation ,Banking and Management for Twenty Years in Teaching, Research and Extension ,As a research Committee member and Guide for PG Students ,Published more than 35 Research Papers in National and International Journals, Presented papers in National and International conferences during this period. Prior to the University Service served as a Technical staff in Indian Ordnance Factories (Ministry of Defence) for 18 years in Production and Planning departments, SQC, Inspection departments, Material Planning, Industrial Engineering Wings and in Research studies of Defence Products. After this service worked as Productivity Officer in Central Labour Institute, Mumbai in their Statistics wing for Two years as a senior Faculty and nature of job consists of offering courses in Statistical Applications and supervising Research projects for Public Sector Units in Maharashtra Areas. After Retirement from University Service, Working as a Resource Person in the subject Research Methodology, Statistical Applications, Operation Research in Veterinary and Agricultural universities, IGNOU, Medical College, Trissur and in affiliated colleges of Calicut University for the last 18 years.
Dr K K Jose, MSc (Statistics) First Rank of Kerala University ,PhD(Statistics) from Kerala University, Retired as Professor of Statistics and Principal of St. Thomas College Pala, affiliated to Mahatma Gandhi University, Kottayam after 37 years of meritorious service. Guided 22 PhD Scholars, Published 150 Research papers in National and Inter National Journals, Authored Five Research Journals, Former Professor of Statistics of Rajastan Central University, Presently officiating Emeritus Professor of KSCSTE and holding the post of Professor of Bio Statistics in St Thomas College, Pala, Fellow of Royal Statistical Society, Editor of National and International Journals in Statistics.
Part 1 Fundamentals of Research Process
1. Basic Concepts of Research Process
2. Research Designs
3. Sampling Designs in Research
4. Data Collection Methods For Research Work
5. Attitude Measurement Techniques
6. Measures in Descriptive Statistics
7. Probability Concepts
8. Estimation of Population Parameters
9. Testing of Hypothesis
10. Non - parametric Tests
11. Correlation, Regression and Association
12. Multivariate Analysis
13. Report Writing
14. Common Errors Found In Research Reports
Part 2 Analysis and Interpretation of Practical Problems
15. Data Summarization
16. Measures of Central Tendency
17. Measure of Dispersion
18. Sample Size Calculation
19. Selection of Samples Using Different Sampling Methods
20. Experimental Designs
21. Correlation, Regression and Association
22. Estimation of Parameters
23. Probability
24. Testing of Parametric Hypothesis
25. Testing of Non Parametric Hypothesis
26. Multivariate Analysis
Part 3 Models For Research Proposals
27. A Study on Financial Performance of MDC Bank Limit
28. A Comparative Analysis of Changes in Loan Portfolio
29. Behaviour of Fruit Beverages Market and Brand Equity
Part 4 Annexures
30. Model Questionnaires
31. Glossary of Terms Used in Research
32. Bibliography
33. Statistical Tables
34. Table of Random Numbers
35. Profile of Authors
